COCOXIM COCONUT MILK

1. CHALLENGE

It’s a launching campaign for coconut milk drink. However, Cocoxim is known for a brand of original coconut water.

2. OBJECTIVE:

Build brand awareness, brand trust & trial volume From November 01st, 2019

3. TARGET AUDIENCES:

• Male, Female, 18+, nationwide
• 3 groups: officers, patient, vegetarian

4. WHAT WE DO:

• Key Message: Khởi nguồn năng lượng xanh – Sống trong lành từng khoảnh khắc
• Facebook, Instagram, KOLs & Influencers