CO.OP MART

1. OBJECTIVE:

• Approach customers (Young generation – Gen Y)
• Increase Brand love
• Overtake competitor

2. TARGET AUDIENCES:

• Gen Y ( 18-35 y.o)
• HCM, HN, Da Nang, Hai Phong, Quy Nhon, Tay Nam Bo

3. WHAT WE DO:

• Tet campaign for Co.opmart from end of december 2019 to Lunar new year 2020 (1.5 months)
• Channel: Facebook, Hot Fanpage, KOLs

4. ACHIEVEMENT:

• Reach: 6M
• Impression: 9M
• Engagment: 400K
• iTVC Tet view: 1.8M views (1M views for 5 days