CO.OP MART

CO.OP MART

1. OBJECTIVE:

  • Approach customers (Young generation – Gen Y)
  • Increase Brand love
  • Overtake competitor

2. TARGET AUDIENCES:

  • Gen Y ( 18-35 y.o)
  • HCM, HN, Da Nang, Hai Phong, Quy Nhon, Tay Nam Bo

3. WHAT WE DO:

  • Tet campaign for Co.opmart from end of december 2019 to Lunar new year 2020 (1.5 months)
  • Channel: Facebook, Hot Fanpage, KOLs

4. ACHIEVEMENT:

  • Reach: 6M
  • Impression: 9M
  • Engagment: 400K
  • iTVC Tet view: 1.8M views (1M views for 5 days
Info
Date:

20 March, 2020

Category:

Case Study

Address: Landmark 2, Vinhome Central Park, 208 Nguyen Huu Canh, Binh Thanh District , HCMC

Phone: 028 36200689

Email: dung.dang@thelamp.vn

0901852565