1. CHALLENGE
Target audiences get the wrong acception about Capella Gallery Hall’s segment, they think the competitors are more luxury & qualify for their purchases
2. OBJECTIVE:
- Build brand awareness & educate TA about Capella position
- Get database & increase sale volume
3. TARGET AUDIENCES:
- Men, Women, 22+, HCMC
- Who have plan to get married
4. WHAT WE DO:
- Strategic planning – Creative Activities – Media performance
- Channel: Facebook, SEM, Ad Network, GDN, Community Seeding
- Create an online contest to increase brand awareness + Get data of potential customers
- Consult art direction & decoration to enhance brand image & value
- Create creative advertising & optimize media ads to increase sale volume
5. PERFORMANCE ACHIEVEMENT
- 480 online contest registers/~ 2 weeks
- 300 landing page submission (wedding)/~ 2 months
- Sales volumn increase 10% with the same period from last year
- Facebook ads: ~ 10 registers & inbox/day