Capella Gallery Hall

Capella Gallery Hall

1. CHALLENGE

Target audiences get the wrong acception about Capella Gallery Hall’s segment, they think the competitors are more luxury & qualify for their purchases

2. OBJECTIVE:

  • Build brand awareness & educate TA about Capella position
  • Get database & increase sale volume

3. TARGET AUDIENCES:

  • Men, Women, 22+, HCMC
  • Who have plan to get married

4. WHAT WE DO:

  • Strategic planning – Creative Activities – Media performance
  • Channel: Facebook, SEM, Ad Network, GDN, Community Seeding
  • Create an online contest to increase brand awareness + Get data of potential customers
  • Consult art direction & decoration to enhance brand image & value
  • Create creative advertising & optimize media ads to increase sale volume

5. PERFORMANCE ACHIEVEMENT

  • 480 online contest registers/~ 2 weeks
  • 300 landing page submission (wedding)/~ 2 months
  • Sales volumn increase 10% with the same period from last year
  • Facebook ads: ~ 10 registers & inbox/day
Info

Date:

18 Tháng Ba, 2020

Category:

Case Study

Address: Landmark 2, Vinhome Central Park, 208 Nguyen Huu Canh, Binh Thanh District , HCMC

Phone: 028 36200689

Email: dung.dang@thelamp.vn