Capella Gallery Hall

1. CHALLENGE

Target audiences get the wrong acception about Capella Gallery Hall’s segment, they think the competitors are more luxury & qualify for their purchases

2. OBJECTIVE:

• Build brand awareness & educate TA about Capella position
• Get database & increase sale volume

3. TARGET AUDIENCES:

• Men, Women, 22+, HCMC
• Who have plan to get married

4. WHAT WE DO:

• Strategic planning – Creative Activities – Media performance
• Channel: Facebook, SEM, Ad Network, GDN, Community Seeding
• Create an online contest to increase brand awareness + Get data of potential customers
• Consult art direction & decoration to enhance brand image & value
• Create creative advertising & optimize media ads to increase sale volume

5. PERFORMANCE ACHIEVEMENT

• 480 online contest registers/~ 2 weeks
• 300 landing page submission (wedding)/~ 2 months
• Sales volumn increase 10% with the same period from last year
• Facebook ads: ~ 10 registers & inbox/day